Scott Richards

If you have not had the chance to work with me directly you may not recognize my name, but there is a high likelihood that every day you engage with something that I helped create.

From the backend technology and infrastructure that enables to the data and analytics that justifies, to the experiences that span apps, sites, campaigns, to the complex loyalty platforms and relationships that you interact with, I have been a behind the scenes thought leader driving the marketing industry forward one client at a time.

Because I don’t align to traditional “marketing” archetypes, I have typically fallen into three primary roles throughout my career:

• Digital Get Things Done Guy – Because I have a diverse background spanning creative, strategic, technical and business roles I look at challenges from all sides of the equation and define solutions that take into account the nuances of each traditionally siloed skill set to break down walls and get things done.

• Center of Excellence – Combine my broad skill set with experience working with over 300 brands (over half of the Fortune 300 list including 6 out of the top 10), across almost every vertical, country, segment, and target audience. What this means is that I most likely have not only done what you are thinking about doing but probably have done it more than once bringing a tremendous wealth of knowledge to the table.

• Agent of Change – Part of being the “digital” and “COE” guy is keeping up with trends and understanding what is coming next. My passion and what really defines my unique value proposition is being able to merge all of the historical knowledge above with what tomorrow looks like and help businesses adapt to that vision.

Today my world is split between being the consultant to the consultants supporting big brands with their big problems, working on my personal projects through Rich & Rich, and then translating all of that “9-5” knowledge into actionable insights for startups and others looking to advance their careers by evolving their skillsets.